How Men and Women are Being Targeted Differently Via Facebook Ads

Facebook ads tend to lean on demographics. You can create different ads for different age groups and genders etc. In this post, I will talk about how some Facebook ads specifically target gender.

Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males) worldwide.

There are two things you need to provide when you sign up for Facebook; your age and your gender. By providing this you´ve already done the ´dirty work´ for the advertisers. Now, all they have to do is simply to focus their ad towards, in this case, a 26-year-old female.

16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.

I started noticing how the ads in my Facebook newsfeed were different to the ones in my partners. I get spammed with sponsored ads focused on clothing, health and lifestyle products. Typical “Girly stuff” that I´m not overly interested in, and from pages, I don´t like. Therefore, I´ve come to the conclusion that these ads are targeting the female gender (and perhaps my age group as well). The suggested and sponsored ads are not a product of cookies but are gender specified, which is a pretty easy process if you want to promote your own brand on Facebook. But does it really work? Personally, I never click on the ads. Simply because they don´t interest me a bit.

Screen capture from my Facebook page

Screen capture from my Facebook page

Screen capture from my Facebook page

My partner, on the other hand, gets all the ´cool´ ads, AKA the typical ´manly´stuff. Which focus more on speed, travel, and adventures:

Go Pro ad. Screen capture from my partners Facebook page

Mazda ad. Screen capture from my partners Facebook page

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References:

-. (2017). Choose the people who you want to reach. Available: https://www.facebook.com/business/products/ads/ad-targeting. Last accessed 31st March 2017.

-. (2017). The Top 20 Valuable Facebook Statistics – Updated April 2017. Available: https://zephoria.com/top-15-valuable-facebook-statistics/. Last accessed 1st April.

#socialmedia #women #men #facebook