YouTube as an Online Marketing Strategy
You can trace video marketing as an SEO tool back to May 16th, 2007 – the day Google introduced “Universal Search.” (Forno 2014). According to statistics, there are over 1 billion YouTube users. In other words; It might be wise not to undermine YouTube as an Online Marketing Strategy.
Image source shareholic.com
Videos are more engaging
Video converts better and it is easier to do SEO for videos because people tend to click on the video, rather than the web page. The main advantage of video marketing is that it´s much easier. With website SEO, you have to be patient and you have to maintain and constantly update your content. But even if you do that correctly, it will take several months before your website starts showing up on the first page of Google.
Another upside with YouTube is that its design is already mobile friendly, so you don´t have to worry about that part.
As marketers increasingly produce their own video content, they are making it for YouTube, not for TV (Learmonth 2010).
“When successful brands look at the online resources, tools, and platforms they have at their disposal, YouTube always surfaces to the top. For the past 10 years, it has solidified itself as the pr
emier host for visual content and perhaps the single most valuable marketing channel on the web. It can easily be integrated into other existing strategies and is so flexible that businesses can use any number of marketing techniques.”
Cisco predicts that by 2019, video will be responsible for 80 percent of the global internet traffic. I think most of us are aware that it is constantly on the rise.
Whether it´s through a simple Google search, on Facebook or straight from the main source; Youtube itself, I watch my content of interest every single day. I get my fix through YouTube; News stories, Web Series, Documentaries, Funny Cat Videos- the list goes on.
The world of media is constantly evolving and we as content makers have to keep up.
I probably should have made a Vlog instead…
References:
Edwards, S. (2015). Successful Brands Use These 4 YouTube Marketing Strategies.Available: http://www.inc.com/samuel-edwards/successful-brands-use-these-4-youtube-marketing-strategies.html. Last accessed 31st March 2017.
Forno, S. (2014). How Video Marketing Creates Immediate SEO Results. Available: https://blog.shareaholic.com/video-marketing-seo-results/. Last accessed 31st March 2017.
Learmonth, M. 2010, “HOW YOUTUBE MORPHED INTO A MOVIE-MARKETING DARLING”, Advertising Age, vol. 81, no. 8, pp. 36.
Marshall, C. (2015). By 2019, 80% of the World’s Internet Traffic Will Be Video [Cisco Study] Source: By 2019, 80% of the World’s Internet Traffic Will Be Videohttp://tubularinsights.com/2019-internet-video-traffic/#ixz. Available: http://tubularinsights.com/2019-internet-video-traffic/. Last accessed 29th March 2017.
Sullivan, D. (2007). Google Launches “Universal Search” & Blended Results. Available: http://searchengineland.com/google-20-google-universal-search-11232. Last accessed 31st March 2017.
-. (2017). Statistics. Available: https://www.youtube.com/yt/press/statistics.html. Last accessed 31st March 2017.
-. (2016). White paper: Cisco VNI Forecast and Methodology, 2015-2020. Available: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html. Last accessed 31st March 2017.