Media Strategy
Web Site
The main purpose the website is to promote the brand same before the launch of the video, establishing an audience prior to launch. This will be done through the posting of blogs and articles which will also be shared across other social media platforms.
Facebook will provide a key channel for communicating the brand image through targeted posts, blogs and articles with an attempt to gain as many followers as possible, in turn increasing the audience at the videos launch.
Twitter will be the most prominent of the social media platforms due to its association of news and the use of hashtags to spread posts beyond followers, once again expanding the audience and building a viewership for the video to be released to.
Instagram will be used in a less traditional sense with the use of “insta stories” to promote the upcoming video through short 30 second clips. Similar to twitter using appropriate hashtags will be important to developing an audience.
YouTube
YouTube will be used more as a platform than a tool for promotion with the video being released on the Issue YouTube channel and promoted across other social media platforms. To accompany the actual video trailers will be released prior to release hyping the channel, the brand and the video itself.
Overall Strategy
The overall marketing strategy is to use strictly owned marketing in order to keep costs low, as well as to fit in with the overall digital brand with the use of Instagram and other social media platforms to promote web-series release on YouTube. The main strategy behind social media marketing is to help build a following before the video’s launch in order to hit the largest possible audience while the video is still topical, rather than gain traction after release when the issue is no longer in the minds of viewers. The website has also been designed in such a way that content is easily displayed in the most professional way possible.